Marketing Coordinator

Job Description

Job Title: Marketing Coordinator
Job Type: Full – Time (Onsite)
Location: Coral Gables, FL
 
Overview: 
Our client is seeking a Marketing Coordinator to build and scale their marketing infrastructure. This hands-on role combines strategy, business development enablement, and project management to oversee branding, digital and AI search presence, attorney networking, client RFPs, and marketing events. 
 
Compensation: $60,000 – $95,000
Benefits: Parking, Health Insurance, Dental Insurance, and Retirement Plan 
 
Key Responsibilities:

• Brand & Content: Refine brand messaging and collaborate with vendors to distribute content across social media, the website, and directories.
• Business Development: Partner with rainmakers to build a scalable networking methodology for all attorneys, and configure automated CRM tracking.
• Digital & AI Optimization: Lead the AI search strategy and partner with web vendors to update and maintain optimized site content quarterly.
• Directories & Events: Secure attorney participation in industry events and manage paid/no-cost professional directories and rankings.
• Client RFPs: Manage, draft, and track responses to corporate legal RFPs from Fortune 500 companies.
• Marketing Administration: Handle CLE credit reporting, client gifting programs, firm events, business cards, and brand-compliant email signatures.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of 3-5 years of marketing and/or business development experience, preferably in a professional services environment (law firm, accounting, consulting, or similar).
• Demonstrated experience with digital marketing, content management, social media, and CRM platforms.
• Strong project management skills with the ability to manage multiple initiatives, vendors, and deadlines simultaneously.
• Excellent written and verbal communication skills, including strong drafting and editing ability for client-facing materials such as RFP responses.
• Ability to work directly and credibly with attorneys and firm leadership.

Preferred Qualifications:

• Experience in a law firm or legal marketing setting, including familiarity with legal directories and rankings (e.g., Chambers, Legal 500, Best Lawyers, Super Lawyers).
• Familiarity with AI-driven / generative search optimization (in addition to traditional SEO).
• Experience configuring CRM and marketing automation tools (e.g., for activity capture and pipeline tracking).
• Bilingual (English/Spanish) given the firm’s Latin America client base.
• Experience supporting RFP / pitch processes for Fortune 500 or other large corporate clients.